Video Marketing and its Types

The internet is flooded with content and in recent times (all thanks to TikTok) the entertainment videos are trending. These videos are short, to the point, and full of information and entertainment. The feature to share the videos to almost all the major social platforms is the key to reach a wider audience and increase publicity. While the best digital marketing agency in Chandigarh knows well how to utilize this powerful tool – videos to boost the brand identity of any business. 

For a strong marketing campaign, videos have become a necessity. Not just entertainment, but videos can include customer testimonials, how-to videos, corporate training videos, videos from live events and etc. So, in simple terms, video marketing refers to the utilization of a video to market or promote a brand, product, or service on the digital channels. These are considered as one of the best mediums to engage with the customers, or educate about companies' prospectives and etc.

For the end-user, video is something which can be played on their devices or often called as mini-movies. But for the digital expert, there are several types in which video content and its marketing strategies are created:

– Testimonials are the videos of satisfied and/or renowned customers of the organization expressing their good experience with the company. This helps to boost the confidence of prospective buyers.

– Product/Service demo videos help to reach the target audience with specific features and benefits of the products. These are used a lot by sales and marketing teams.

– Interviews are delivered by the top management to spread the vision and mission of a company and to engage with a wider audience.

– How-To videos are a great help to the customers as they provide relevant information about certain features of a product or a tool.

– Vlogs have recently gained publicity. These blogs are used in entertainment, information and business industry

– Webinars or web-based speech or seminars can go live today. Many organizations have moved to web-based video conferences to host large global events. These webinars can be discussions or talks by the leaders of the industry.

– Reviews are slightly different than the testimonials. The reviews are by the influencers or thought leaders who give their own personal feedback on a product or service. People value their feedback and take decisions based on it.

– Video Presentations are widely used in the corporate sector where online training is provided. Employees can watch the videos and then answer to the questions based on their understandings. These are pre-recorded talks or presentations which can be used anytime by anyone.

Video marketing has a huge impact on marketing and promotion strategies. Although these are time-consuming and resources are required. But the benefits are far more than the efforts put in.